Question 1

What is an AI-Mediated Identity Score?

Accepted Answer

An AI-Mediated Identity Score measures how accurately AI platforms like ChatGPT, Perplexity, and Claude describe your company compared to how you actually position yourself. A low score means AI is misrepresenting your brand to potential customers, investors, and partners who use these tools for research and due diligence.

Question 2

Why does AI reputation matter for B2B companies?

Accepted Answer

Over 55% of VCs and enterprise buyers now use AI tools during due diligence. If ChatGPT or Perplexity describes your company incorrectly or has no information about you, it directly impacts deal flow, investor confidence, and sales pipeline. AI search traffic converts at 4.4x the rate of traditional organic search.

Question 3

How does the AI reputation diagnostic work?

Accepted Answer

The diagnostic scans your website for positioning claims, then searches what AI platforms and third-party sources say about your company. It compares both datasets to identify gaps in how you describe yourself vs how AI describes you, then provides a score, gap analysis, audience resonance assessment, and buyer intent insight.

Question 4

What is generative engine optimisation?

Accepted Answer

Generative engine optimisation (GEO) is the practice of building content infrastructure that AI systems prefer to cite when answering questions about your company, industry, or domain. Unlike traditional SEO which optimises for search engine rankings, GEO optimises for AI citation and accurate representation across large language models.

Question 5

Who is the AI reputation diagnostic for?

Accepted Answer

The diagnostic is designed for founders, CMOs, CCOs, and CROs at B2B companies from pre-seed to growth stage. It is particularly valuable for companies raising funding, entering new markets, or competing for enterprise deals where AI-assisted research influences buyer decisions.

Question 6

How do I check if AI recommends my company over competitors?

Accepted Answer

Merlin's free LLM Competitive Positioning Scanner queries ChatGPT and Claude with buyer-intent prompts in your category and compares how each platform positions your company versus your competitors. It calculates an LLM Positioning Index that shows your exact rank, identifies where competitors are winning, and provides specific actions to close the gap.

Question 7

What is an LLM Positioning Index?

Accepted Answer

The LLM Positioning Index (LPI) is a 0-100 score that measures how strongly AI platforms like ChatGPT and Claude position your brand when users ask buyer-intent questions in your category. It combines five factors: how often you appear (presence), where you appear in the response (rank), how you are described (framing), how strongly you are recommended (endorsement), and whether the sentiment is positive (sentiment). A higher LPI means AI platforms are more likely to recommend your company to potential buyers.

Question 8

Why does my competitor appear in ChatGPT but I don't?

Accepted Answer

AI platforms recommend companies based on three factors: structural retrievability (whether your website is easy for AI to parse), narrative consistency (whether your positioning is clear and repeatable), and citation surface area (whether third-party sources reference you). If a competitor appears and you don't, they likely have stronger structured content, more third-party mentions, or clearer category positioning on their website.

See where your brand standsin the networks that matter.

See where your brand stands
in the networks that matter.